How to Get More Traffic to my Sheffield Website
Whether you own a pet blog, a small gardening business or a forum for car enthusiasts, everyone wants to get more traffic to their website.
There are many ways to go about increasing traffic to your website and I will be going through just some of them in this post.
So, let's get to it.
Search Engines (Google) - Organic Reach
When it comes to getting traffic to your website, Google still reigns supreme.
As of 2016;
- Google accounts for over 76% of all global desktop search traffic, followed by Bing at 8%, Baidu at 7.5% and Yahoo at 7% (Source: NetMarketShare)
- Google accounts for over 94% of all mobile/tablet search traffic globally, followed by Yahoo at 3% and Bing at 1%. (Source: NetMarketShare)
- Google receives over 57,000 searches per second on any given day which translates into nearly 2 trillion searches per year. (Source: Internet Live Stats, 2016)
So the bottom line is, if your website isn't performing well on Google, you're missing out on a lot of potential traffic.
So, how do you make your site perform better in the Google Rankings?
Hire an SEO Professional
The easiest way to get started in Sheffield SEO is by hiring a reputable SEO professional to do it for you. For a small business, an SEO company can be invaluable in getting traffic to your website which should, in turn, increase sales.
You can find out how to find a reputable SEO company in the UK in this fantastic article.
Do the SEO Yourself
If you own a blog or your business is just starting out, you may not have the cash to hire someone to do SEO for you.
Fortunately, there are tons of resources out there on the internet that can help you out;
- The Beginners Guide to SEO - If you are new to SEO, Moz's beginners guide is a great place to start.
- Webmaster World - Do you have a question about SEO? Webmaster World is one of the oldest and most trusted forums on topics related to web development and marketing online as a whole.
- Google's Search Engine Optimization Starter Guide - Google's guide will teach you the basics including; page titles, meta descriptions and optimising content.
Thanks to social media, Google is no longer the only player in town when it comes to directing traffic to your website, in fact;
- Social media sites accounted for 2.8% of website visits in Q2 2016 (Source: Search Engine Watch)
- Facebook produced 61% of all website visits generated on social media sites in Q3 2016 (Source: Merkle)
There are many ways to utilise social media for directing traffic to your website, these include;
The quickest way to get your website in front of your target audience is via Facebook ads. These appear in news feeds and are pretty hard to miss.
The other great advantage to Facebook ads is that you can dictate exactly who sees your ads so you're not wasting money showing ads for your nail salon in Sheffield to 45 year old men in Cardiff.
You can learn more about Facebook ads from;
- How to advertise local business on Facebook - I wrote a post about this very topic the other day with some tips on starting your first Facebook ad campaign
- Facebook business : Marketing on Facebook - Facebook themselves have some great articles to get you started on Facebook marketing
- The Beginner's Guide to Facebook Advertising - AdEspresso - Ad espresso also have a great beginners guide to Facebook advertising.
Organic Facebook Traffic
Unfortunately, Facebook are decreasing the organic reach for pages in a bid to increase the use of their advertising services; Facebook organic reach is down 52% for publishers’ Pages this year.
But, it is still worthwhile, here are some great articles on increasing organic traffic on Facebook;