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Digital Marketing Agencies Germany

What is Digital Marketing?

Digital Marketing is a catch all, blanket term for targeted, focused, measurable and interactive marketing of various goods and services using cutting edge digital technologies to reach new potential markets and convert these potentials into eventual customers. Like traditional marketing, the focus is to promote brands, build consumer recognition and accrue sales and revenue through digital marketing methods.

What Services Does Digital Marketing Include?

SEO

Search Engine Optimisation for the German market (SEO) is at the cutting edge of these techniques. This key tool of digital marketing is the process of improving the visibility and "traffic" (i.e. visitors) to a website by obtaining a top or high ranking placement from search results on search engines such as Google, Bing or Duck Duck Go. The inaugural step of German SEO is on page optimisation. This involves internal factors that impact web page listings in search engine results, including HTML code, meta tags and keyword placement and density of keyword deployment.

Keyword Research

Keyword Research is at the very foundation of the aforementioned SEO. Keywords are like a compass for SEO campaigns, they tell the marketer where to go and can ascertain if progress is being made. Selecting the optimum and relevant keywords will help push the site to the top of the search engine results.

Ad Words

Ad Words is a key word oriented advertising service that Google offers to business users. The client only pays Google when people actually click on the actual advert.

Google Analytics

Another digital marketing service offered by Google is Google Analytics This service tracks and reports website traffic to the webmaster, offering statistics and trend analyses. This service is offered free by Google.

Email Marketing

Email marketing is the process of sending a commercial message to a group of people using email as a communication tool. It is easier to track effectiveness than traditional advertising, but may be considered "spam" i.e. unwanted mail by many users.

Content Marketing

In contrast to traditional advertising, the information heavy Content Marketing is focused on generating and propagating relevant and valuable content to acquire and engage with a customer base. It does not seek to use advertising techniques, but is more akin to a technical manual offering specific explanations and definitions.

Unsurprisingly for the most populous nation in the EU, Germany is the world's fourth largest internet market, comprising almost 14% of total European internet usage and making 4 billion searches every month, which is a telling statistic for any e-business aiming for success in Germany.

Social Media Marketing

A recent growth area of digital marketing has occurred in the expanding field of Social Media Marketing. Social Media Marketing utilises social networks like Face book and Twitter as marketing tools. It aims at increasing brand awareness by posting content that "followers" will "re post" or "re tweet" to their own social network peers, thus increasing the range of exposure.

State of Social Media Marketing in Germany

Although social media continues to grow, there are 2.3 billion active social media users worldwide with 91% of retail brands use 2 or more social media channels, Germany differs slightly. When it comes to social networking sites, Germany seems to lag behind most other countries, according to Pew Research Center.

"About 50% “onliners” – adults using the internet or owning a smartphone – say they use social media"

Compared with the UK 66%, USA 71% and even Israel 76% this seems to be particularly low but why is this the case?

Well according to eMarketer Senior analyst Karin von Abrams, it is the age gap that fuels the social media problem.

" Privacy concerns—and mistrust of global online players such as Facebook and Google—are more widespread there than in Italy, Spain and the UK, for example.

In addition, German cultural norms are fairly conservative in terms of interpersonal relations and revealing personal information; that tendency is reinforced by a population that skews older than much of Western Europe.

Language barrier issues and a lack of national personalities embracing social media are also contributing factors on a platform such as Twitter "

In fact, "While 81% of onliners between the ages of 18 and 34 in Germany are on social networks, only 39% of people over 35 report the same – a difference of 42 percentage points"

What are the Top Social Media Networks in Germany?

Along with the usual suspects, Germany also has their own grown social networks like StudyVZ although people seem to be jumping ship to Facebook, they are still very popular.

The top social media sites in Germany are;

Germans are Cautious with Social Media

According to Extra Digital, "A growing trend in Germany is to use fake names or abbreviations instead of their real names.

Another example is a strong hesitation for signing up to or liking social media pages of businesses as German people do not want to give out too much information. This behaviour is making it harder for companies to quickly build large followings like they can in the UK.

Your social campaigns should work to build trust and credibility."

Related Articles

What is digital marketing? - SAS

http://www.sas.com/en_us/insights/marketing/digital-marketing.html

The Importance of Digital Marketing | BusinessZone
http://www.businesszone.co.uk/community-voice/blogs/tcii/the-importance-of-digital-marketing

How to develop a web strategy from scratch
http://www.bluewiremedia.com.au/blog/2016/05/web-strategy

10 reasons you need a digital marketing strategy - Smart Insights
http://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/

Why the Future of Digital Marketing Is Pure PR
Read more: http://www.marketingprofs.com/articles/2014/24859/why-the-future-of-digital-marketing-is-pure-pr#ixzz3hlf5oiBZ

German Digital Marketing Agencies you Might Want to Try

digital-agenten Digitalagentur | Online Marketing Consulting, SEO, SEM, Social, Mobile
JETZT KONTAKT AUFNEHMEN: +49-30-346496-300. Nachhaltige Optimierung von Vertriebsergebnis und Kundenansprache. Beratung, Konzeption und Umsetzung ganzheitlicher digitaler Marketingmaßnahmen.
stilwald Stilwald Consulting, Saarland | Online Marketing & digitale Kommunikation
Stilwald Consulting – Agentur für digitale Kommunikation und Online Marketing vermarktet Unternehmen und ihre Produkte im Internet.
more-than MoreThanDigital / Wien | Digital Marketing Agentur
MoreThanDigital ist eine Digital Marketing Agentur mit Sitz in Wien. Wir sind spezialisiert auf,  Analysen, Strategieberatung, Werbung, Content Marketing.
muc Webdesign München - Webseiten & Suchmaschinenmarketing
Webdesign München | Suchmaschinenmarketing | Online Shops | Programmierung und Suchmaschinenoptimierung SEO von Webseiten für Unternehmen
weblike Weblike | Online Marketing Agentur Munchen
weblike; Ihr Partner fur Online Marketing in Munchen.  Die performanceorientierte Agentur bietet Full Service und individuelle Leistungen - kompetente Beratung und Betreuung zu Internet.
max2 Die Online Marketing Agentur aus München: Max2-consulting
Die Online Marketing Agentur max2-consulting UG aus Germering bei München bietet Online Marketing mit vertriebsorientierter Auslegung.
onacy Onacy | Digitalagentur für E-Commerce & Online Marketing
Wir verbinden IT-Prozesse, E-Commerce mit Marketing zu nachhaltig erfolgreichen digitalen Konzepten und realisieren digitale Strategien. Wir sind als Shopware Enterprise Agentur spezialisiert auf Online Shops im Rahmen ganzheitlicher, skalierbarer E-Commerce Konzepte.
nordiek Nordiek.net - Online-Marketing-Agentur, Social-Media-Marketing und SEO in München und Essen
Agentur für Online-Marketing und Content-Marketing, Suchmaschinen-Optimierung (SEO) für Unternehmens-Websites, sowie Social-Media-Marketing aus München und Essen.
olaf Online Marketing Freelancer - Olaf Briese - München
Online Marketing aus Leidenschaft. Ich berate Sie bei Ihrer Marketing-Strategie mit Blick auf Content Marketing, SEO und Email Marketing.

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